Jordan Brooks edits CoverHope. She spent nine years as a licensed life insurance agent at two of the largest US carriers before leaving to write about insurance and pet care for the people who were never going to pick up the phone when a broker called.
She lives in a small house with a long-haired tortoiseshell cat named Persephone, who is twelve years old, mostly judgmental, and the reason Jordan first started reading veterinary nutrition research at two in the morning. CoverHope's pet-care coverage owes a lot to that cat.
On her block live Atticus the French Bulldog next door, Pip the golden mix two houses down, and a Labrador puppy across the street whose name rotates depending on which kid is currently claiming him. Jordan walks past them daily, mostly because they make her happy. Atticus's family runs him on a raw venison-and-elk diet from a small US brand and on Lemonade Pet Insurance. They are doing it right. They get quoted in the editorial often.
The CoverHope voice is first-person plural because most of the honest advice about pet insurance and pet care requires someone telling you what a broker would not. Jordan runs the editorial voice; the math is sourced, the recommendations are specific, and the answer is sometimes 'you do not need this product.' Pets are family. The guidance on this site is calibrated accordingly.